Positioning

Everything about positioning

 
 

What is a positioning?

 

The different types of positioning

 

The importance of a (brand) positioning

 

Different positioning models

BrandPositioner© Model

 

BrandPositioner©

MCD-(positioning)model

 

McKinsey's Brand Driver (positioning) Model

 

Brand Key (positioning) Model

 

Our vision on brand positioning

 

Example of a characterful positioning

 

Mark van Eck about characterful positioning