Our team
Marc van Eck
CO-FOUNDER & CEO
Inspiring and sharp challenger
Joost van Gelder
CO-FOUNDER & MANAGING DIRECTOR
Positive critical innovator
Linda Rutten
DIRECTOR
Connecting and smiling
Ilona Kistemaker-Koenders
MANAGEMENT ASSISTANT & PR COORDINATOR
Creatieve Assistant
Extensive experience in supporting Management members. Gets energy of being “the spider in the web” and is a real organizer. Also an entrepreneur with Get the Picture (loves to go out with her camera) and started together with her SIS a luxury Body & Life Style collection called Beautiful by SIS
Always busy!
Alexandra Huizer
PARTNER
Creative and energetic challenger
A strategist with creative thinking power and a positive team player. Thinks out of the box and with her catching enthusiasm she wants to get the best ideas out of people. Over 15 years of international experience in brand positioning, marketing strategies and communications within global companies in FMCG, Retail and Food business. A brand becomes credible for clients, consumers and employees by choosing a cultural relevant and distinctive positioning which is consistently applied.
Sports fan, fanatic tennis player and enjoys good food.
Joost Niepoth
PARTNER
Passionate and experienced
Marketing & Communication professional with more than 25 years of experience on both client as agency side. Pragmatic strategist. Versatile, all-round, thinker and doer. Likes to help companies with strategy and realization.
Active within NIMA as board member of the BtB committee and as a coach within the Career Booster program. In his spare hours you can often find him on the tennis field and golf course.
Lara Molendijk
SENIOR CONSULTANT
Passionate and strategic brands enthusiast
Marloes Ploeg
CONSULTANT
Pragmatic and involved
Started in the advertising world and couldn’t resist the deeper brand knowledge.
Reads between the lines and makes theory practically applicable. This way, everyone within the organization can master the brand.
In addition, creator of pretty pastries.
Jasper Duijf
CONSULTANT
Strategic thinker with creative skills and an entrepreneurial mindset
Emily van Waardenburg
CONSULTANT
A positive and energetic people person
Tessa Schneemann
CONSULTANT
Creative strategist with economical background
After her studies in Economics, she worked for multiple leading retailers where she developed the love for beautiful brands. Is a go-getter, eager to tackle challenging issues.
Lived in Paris for half a year, illustrated a book and above all, as an Amsterdam-native, enjoys the city.
Sofie van Eeden
CONSULTANT