our approach
By reshaping how people work together on a problem, we create clarity, alignment, and momentum. Our strategies don’t sit in slides—they live in action.
Find out more about what challenges we like to take on here.
EVOLVE
BUSINESS
At New Growth, we unite diverse perspectives to craft clear, memorable strategies that drive progress. We help teams align, define bold visions, and turn complexity into action. Our plans fit on a single page, using OGSM as our methodology.
Define your ambition and priorities for the future.
What we do: We develop and refine your business ambition and plans that drive category, business, and brand growth—creating actionable strategies to bring them to life.
How we do it: We analyze organizational and market dynamics to uncover new opportunities, challenge existing assumptions, and facilitate diverse stakeholders in shaping a business plan with focused impact. Our approach ensures strategies translate into real-world execution, not just slides.
Our impact: More focused, resilient, and innovative business plans that empower organizations to unlock sustainable growth and competitive advantage.
Map out and align on action.
What we do: We help stakeholders to achieve alignment and focus using the OGSM model—translating ambition into a clear roadmap by defining Objectives, setting measurable Goals, structuring Strategies, and ensuring execution through concrete Measures.
How we do it: We bring leadership teams and cross-functional stakeholders together in facilitated sessions to surface challenges and different interests, align priorities, and create a shared vision. By cutting through complexity, we turn strategic intent into a focused plan that teams can execute with confidence.
Our impact: Aligned stakeholders move forward with clarity, speed, and cohesion—ensuring that every decision, investment, and action contributes.
DEFINE
BRAND
At New Growth, we define what makes your brand different, helping you stand out, disrupt your category, and connect with people in meaningful ways to drive new growth. We also refine your brand architecture—organizing for impact so your brands shine clearly and are easy to buy.
Defining your difference.
What we do: We define what makes your brand unique—sharpening your positioning to disrupt the category and drive new growth.
How we do it: Through deep market insight, provocations from culture and categories beyond your own we bring cross functional teams together to make smart choices and craft a brand positioning that is authentic, relevant and demands the brand stands for something and stands out from the competition.
Our impact: A distinct, ownable brand that cuts through the noise, resonates with your audience, and inspires internal teams to uncover new opportunities for growth.
Organising for impact.
What we do: We structure brand portfolios for clarity and impact—ensuring your brands meet the needs of your customers and unlock opportunities for your business.
How we do it: Through collaboration and strategic analysis, we define the right roles, relationships, and hierarchy for your brands to maximize relevance and growth.
Our impact: A streamlined, intuitive brand architecture that strengthens equity, improves customer choice, and unlocks new areas for innovation.
BRAND
INNOVATION
At New Growth, we use smart analysis to cut waste and create a clear roadmap for success. We collaboratively craft compelling propositions that showcase your brand’s unique value. By uniting teams, we uncover growth opportunities, refine your portfolio, and reimagine your brand.
Reimagining your offer.
What we do: We analyze and refine brand portfolios to reduce inefficiencies and uncover new growth opportunities.
How we do it: Through deep analysis and collaborative workshops, we help teams define where to play and how to win. Giving teams a clear plan to streamline their offer, align investments, and create a clear roadmap for future growth.
Our impact: A sharper, more focused portfolio that maximizes impact; eliminating waste and unlocking new business potential in existing and new categories.
Building your benefit.
What we do: We create clear, compelling product value propositions that differentiate your offer and drive customer demand.
How we do it: Through cross functional collaboration, deep insight and provocation to think beyond your traditional category behaviors, we help your organization to define your product’s positioning, ensuring it meets real customer needs and offers a long-term distinction against the competitive landscape.
Our impact: Stronger customer connection, clearer messaging, and a product that delivers real value—driving future growth and loyalty.
INTERNAL
CULTURE
At New Growth, we harness collaboration to unlock the strength of your people, fostering pride, purpose, and a shared vision that empowers teams to grow with your strategy. We then bring this vision to life through an internal brand that aligns your organization around a powerful idea and provides clear actions for success.
Unlocking the power of your people
What we do: We create internal brand strategies that connect employees to your purpose, values, and vision—turning strategy into action.
How we do it: Through open collaboration, we align leadership and teams, crafting clear messaging and engagement programs that make the brand a lived experience, not just a statement.
Our impact: A stronger, more connected culture where employees feel engaged, empowered, and inspired to drive the business forward.
Defining your value for the workforce
What we do: We craft Employer Value Propositions that attract, engage, and retain talent—making your organization a place where people want to be.
How we do it: Through open collaboration, we align leadership and employees, shaping a clear, authentic EVP that lives in action, not just in recruitment materials.
Our impact: A stronger employer brand, a more engaged workforce, and a culture that fuels long-term business success.
