About us
A brand led strategic consultancy that believes new growth comes from being conscious, imaginative, and resilient—but organizations often get stuck. At NewGrowth, we unlock the power of collaboration to get teams moving forward together.
We blend sharp thinking with creative solutions to turn business-as-usual into business-with-impact. Our strategies don’t sit in slides—they drive real action. The most resilient organizations move quickly, with clarity, focus, and intent. We make that happen.
NewGrowth. Growing people and business together.
We are
Optimistic – Creating contagious energy for all
Entrepreneurial – Living and acting now
Challenging – Pushing for great
Smart – Making it simply insightful
Open – Further, better together
WE HELP CLIENTS BE
Balance people, planet, and performance
Open to a bolder set of possibilities
Clear intentional and agile
OUR TEAM
We are a team of problem solvers who inspire action by uniting diverse people, organizations, and perspectives. With experience across various industries and regions, we bring different backgrounds and points of view together to create solutions that drive real impact. Our focus is on collaboration that moves people forward and turns challenges into actionable strategies for new growth.
Joost van Gelder
Founder Joost challenges norms, aligns people.
Linda Rutten
Connecting Linda ensures strategies are supported by all.
Georgia Craib
Georgia challenges teams to make it happen.
Randy van Essen
Decisive Randy propels iconic and new brands.
Tiina Salzberg
Empowers marketers to soar.
Marc van Eck
Marc pens books, fuels brand brilliance.
Marloes Garben
Marketeer in hart en nieren die strategische merkpuzzels oplost
Lara Molendijk
Lara redefines employee branding excellence.
Naut Scholtens
Naut slices clutter, crafts clarity.
Guillemette Verdonk
Guillemette sparks enthusiasm, brings people in motion.
OUR CLIENTS
OUR BOOKS
One-Page Business Plan Success with OGSM
Most plans fail because they’re either vague or lack support. In this book, you’ll learn how to create a clear, actionable plan that works. The OGSM method—Objective, Goals, Strategies, Measures—fits on a single A4 page and connects vision to action. Used by top organizations like NASA, Procter & Gamble, and Coca-Cola, it’s a proven approach to achieving success. Ready to make your plan stick? Start with OGSM.
CHARACTERFUL
POSITIONING
Many brands falter because they lack a distinct, relatable identity. In this book, you’ll discover how to build a brand that truly stands out. Drawing on insights from leaders like SNS, Coolblue, and Albert Heijn—and backed by Marc van Eck’s incisive analysis—you’ll learn how to humanize your brand, transforming it into a powerful, recognizable force. Understanding your brand’s essence is key to adding value for customers, your organization, and society. Ready to transform your brand? Start by giving it a voice.
The success of internal branding
Today, if your people don’t live your brand your brand will not live. Brands employees love drives sustainable growth and boosts both financial performance and employee engagement. This book teaches you how to craft a brand position that not only attracts customers but gives your organization something to live by. It shows you how to embed this positioning into your company culture, ensuring that employees live and breathe the brand every day.
