Our vision on Brand Positioning
At New Growth Strategies, we know that brands with clear character are more successful than brands that have a little bit of everything. Who are you as a brand, what is your personality, what do you stand for and how do you convey this? By clearly positioning the brand from one character, you strengthen brand recognition and trust. People are subconsciously familiar with it and that creates a bond, people become more loyal to the brand. In addition, clear positioning gives direction to everything you do. From communication to behavior and processes. That way you achieve consistency, processes become more efficient and everyone knows what to expect, internally and externally.
Using our BrandPositioner© model, we help brands achieve clear positioning. Supplemented with the BrandHouse© model, this steers everything you do as a brand in the right direction.