[Marketingfacts] Why we don’t get purpose marketing sold
Marc van Eck in Marketingfacts: “Marketeers must not only be able to come up with beautiful brands with a great purpose, they must also be able to market them at a fair price. Only when these types of brands become market leaders will marketeers make a real contribution.
[Adformatie] Marketing must deliver on its social promise
Marc van Eck's plea for purpose-marketing post-corona: "We will now show how it is possible, otherwise we will just quit the profession."