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[Marketingfacts] Why we don’t get purpose marketing sold

Marc van Eck in Marketingfacts: “Marketeers must not only be able to come up with beautiful brands with a great purpose, they must also be able to market them at a fair price. Only when these types of brands become market leaders will marketeers make a real contribution.
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[Adformatie] Marketing must deliver on its social promise

Marc van Eck's plea for purpose-marketing post-corona: "We will now show how it is possible, otherwise we will just quit the profession."
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